What is the social/environmental problem/issue that this project will address?
SUPERMARKETS THAT PUT PROFIT BEFORE PEOPLE.
hiSbe thinks supermarkets are putting profit before people and doing business in an irresponsible way that affects our health, communities, the planet and the people & animals we share it with.
Who really wants to see thousands of trolleys-full of food thrown away every day? Who wants to see fruit and veg flown all around the world and driven all over the country unnecessarily? Who wants workers abroad being exploited? Who wants to see British farmers put out of work? Who wants animals reared for meat to suffer unnecessarily in cruel intensive factory farming conditions? Nobody! Yet these practices have become widespread in the food industry and bad food has become the norm.
Can you give us some statistics on this problem?
We follow credible experts on the issues in the food industry and direct people to their work. Here are some links to the reports, resources and statistics on our broken food system and solutions to fix it.
Compassion In World Farming:
Food Ethics Council:
Sustainable Food Trust:
The Soil Association:
What is your solution?
MAKE GOOD FOOD NORMAL AND AFFORDABLE
hiSbe Food exists to promote and provide access to good food, so that many more people can afford it. By “good food” we mean products that are as local, healthy, natural, sustainable, GM and pesticide free, fairly traded, high welfare, seasonal, minimally packaged, ethically produced and thoughtfully sourced as possible.
This is just the stuff we should all be eating for a healthier food system, a healthier society and a healthier planet.
Yes, some of this good food can be more expensive to make and require more planning than the cheap processed or mass-produced food we are used to. But in this day and age we think supermarkets have a responsibility to work out ways of making this kind of food more affordable for as many people as possible, so that’s what we’re doing.
How will you deliver this?
SELL GOOD, EVERYDAY FOOD. We’ll stock only the good stuff, so customers know everything has been responsibly, ethically and thoughtfully sourced. We’re not another health-food or whole-food store; we’re talking about normal food that people on average incomes and everyday diets buy!
EXPLAIN WHAT GOOD FOOD IS, SIMPLY. We’ve created hiSbe’s 8 Everyday Choices to help people make good food choices and we’re using them around the store to organise the products into clear sections and give customers relevant and helpful information about the food.
CHARGE AND PAY WHAT’S FAIR. Our goal is to make a healthy profit, whilst pledging to put people first. That’s why hiSbe Food is legally incorporated as a C.I.C, a “Community Interest Company” and commits to putting People BEFORE Profit.
hiSbe’s Fair Price Promise will show customers where their money goes. The store will display clear information showing that a fair price has been paid to suppliers and a fair profit margin has been added, resulting in the fairest price possible for shoppers.
HAVE A DIFFERENT LOOK AND FEEL. Shopping at a hiSbe store will be different to farmers markets, health-food stores and supermarkets. We will use unconventional design, interactive information points, helpful staff and a sense of fun to explain what good food is and make it accessible for everyday people.
INCUBATE OTHER FOOD BUSINESSES. Healthy hot and cold ready meals and food on the go will be provided by fledgling food businesses that rent “pods” in our store. The pods will be offered as a concession to business owners aligned with hiSbe’s 8 Everyday Choices. In this way, hiSbe Food will “incubate” new businesses and use the revenue from these pods to help pay store overheads, giving us the flexibility to reduce food prices for customers.