What is the social/environmental problem/issue that this project will address?
Our social enterprise will address unemployment amongst young people who face considerable barriers accessing emerging social and economic resources in the Recife Metropolitan Region (RMR) of Pernambuco, Brazil. For these young people to fully benefit from and participate in Brazil’s economic growth they must be able to access ‘decent’ (ILO) employment opportunities. Many factors are restricting access to decent employment such as lack of education, insecure living conditions, inability to access resources and engagement in illegal employment.
Honeybees and other wild pollinators are in decline having become subject to a range of debilitating factors including starvation/poor nutrition, loss of habitat, invasive species, disease and harmful pesticides.
Can you give us some statistics on this problem?
In 2009, the global youth unemployment rate reached 12.7% following the largest annual increase since records began, representing an estimated additional 4.5 million young people out of work. At the end of 2010 over 75 million young people (aged 15-24) were unemployed. In Brazil, youth unemployment reached 15.6% in 2012. For more information visit beeconomics.org/youth-unemployment
The Food and Agriculture Organisation of the UN estimates that out of some 100 crop species which provide 90% of food worldwide, 71 of these are bee-pollinated. The contribution of pollinators to the global economy is estimated at €153bn.
What is your solution?
To create a social enterprise involving the production, marketing and distribution of bee-product-based personal care/cosmetic products in the Recife Metropolitan Region (RMR) of Brazil. It will provide training and transitional employment for young people who currently have limited opportunities within the formal labour market. Our enterprise will contribute to the conservation of local indigenous bee populations. The production of a sustainable eco-certified range of products will have a positive impact on our employees, our customers and the environment.
For more information visit www.beeconomics.org/about-us/give-me-the-details/
How will you deliver this?
We will recruit staff via referrals from local NGOs working with young people. We will provide training in beekeeping and natural cosmetics production: two practical activities which provide a stimulating working environment and experience in two of Brazil’s significant industries. Further opportunities for professional development will be available through the various tasks required for the running of the business, employees will have the opportunity to develop a wide range of transferrable skills which will enhance their employability. As far as possible, the employment experience will be tailored to the professional interests and goals of the young people.
Where will the money go?
Company Formation in Brazil (£5,000)
- Accounting and legal services
- Federal/State/Municipal fees
- Cost of transferring funds
Product Development (£10,000)
- Renting workshop space
- Procuring equipment
- Product development and registration/eco-certification
- Initial production costs
Apiary Setup (£5,000)
- Procuring beekeeping equipment
- Procuring bees!
- Costs of processing bee-products (honey, beeswax and propolis)
When is it going to happen?
Phase One: Concept Development (April 11 - May 13)
- Social context research
- Feasibility analysis and assessment
- Conceptual framework
- Establish UK company
- Launch crowdsource campaign
Phase Two: Business Development (June 13 - March 14)
- Secure initial premises (workshop and apiary)
- Establish Brazilian company
- Procure production assets
- Product development
Phase Three: Soft Launch (April - December 14)
- Product launch
- Develop customer base/distributor network
- Raise brand awareness
- Pilot training programmes
Phase Four: Full Launch (January 2015 onwards)
- Recruit first intake of trainees
- Deliver training programmes
- Ongoing production, marketing and distribution