Turn an award-winning idea into a life-saver for African children

by ColaLife

About the project


Tipping Point £3,000
Produce Prototype AidPods £10,000
Finish Fieldwork and Film £20,000
tipping point
In-kind donations range from drinks to office supplies. We even accept homemade cakes. See what else we need!
tipping point
25 hrs
In-kind donations range from drinks to office supplies. We even accept homemade cakes. See what else we need!

More about the project

What is the social/environmental problem/issue that this project will address?
Across the developing world one in five children die before their 5th birthday, mostly from easily preventable causes – a daily tragedy for families, a terrible burden on developing countries and an indictment on us as 21st century citizens. Whilst corporate products reach remote markets, simple medicines don’t reach rural clinics, their stockrooms often stand empty and local stalls don’t have the social products people need on sale. Awareness of low-cost, simple life-saving cures is often low.
Can you give us some statistics on this problem?
WHO/UNICEF (Oct 2009) say 20% of under fives are killed by diarrhoea: more than AIDS, malaria and measles combined. Distribution problems and poor knowledge are worse in rural areas. Up to 61% of children (71% in Africa) currently go without simple, recommended life-saving treatments offered by Oral Rehydration Salts (ORS). A 5% improvement in child survival rates can raise economic growth by one percentage point a year over a decade. 60–80% of people in developing countries first seek treatment for fever at small stalls or local practitioners – but stock levels of simple, effective treatments can be poor or non-existent.
What is your solution?
“ColaLife” AidPods carry simple medicines securely, fitting in the space between the necks of bottles in drinks crates. We are brokering partnerships between local bottlers, health agencies (who will pack ColaLife Aidpods with whatever is required), and hauliers or small entrepreneurs who carry the crates, and linking them with clinics, health projects or private stalls that need stock. Mobile telephony will track stock and offer micro-payments to the small-scale distributors for safe delivery of every AidPod. AidPods add little weight and minimal logistics issues; they can be returnable with the bottles and crates or have a secondary use.
How will you deliver this?
We will deliver the project through the following steps: - Partnership development and a fieldwork project to test the ColaLife model in the field, a precursor to a fully costed pilot programme. - Documentary filming and producing a showreel of issues and stories - Awareness raising workshops with young people in the UK and other developed countries - Manufacturing prototype AidPods, based on a range of innovative designs - Investigating and developing the production of related merchandising, educational and ‘statement’ products for fund-raising (eg buy one give one health packs to be marketed in western countries, to raise both awareness and funds)

Get involved

Here are some great ways to get involved with the project and help out. If you have...
  • 2 minutes
    Become a fan of ColaLife on Facebook: http://on.fb.me/e0DHlQ
  • 5 minutes
    Leave a comment on our Facebook wall and invite your friends to become fans too
  • 15 minutes
    Signup for email updates: http://www.colalife.org/get-involved/updates/; Read our latest blog posts and write a comment or a question
  • 30 minutes
    Make your own AidPod from our kit, design graphics or pictures on it, take a photo of it and post it on Flickr and tag it MyAidPod (for our regular Pimp your Pod competition!)
  • A few hours
    Contact simon@colalife.org to ask about volunteering opportunities
  • Regular time commitment
    Contact simon@colalife.org to ask about volunteering opportunities. Please include a description of your interests and experience.

Share your comments

Opinions and comments mentioned on the FundIt.Buzz website are the personal views of individual contributors. FundIt.Buzz takes no responsibility for these views. However if you find something that you think does not meet our guidelines you can report it to hello@fundit.buzz.
Jane Berry 21 April 2011 - 13:39

Only £80 to go and we reach our first target! Thanks so much to all our supporters so far... Just 8 more Players and we will be off to Zambia to finalise the trial - with a stop-off in South Africa too, as more key stakeholders have asked us to discuss next steps, in meetings around the World Economic Forum event in Cape Town!

Oana1 30 March 2011 - 10:27

@Val, Thank you for your support to ColaLife and Buzzbnk. Your enthusiasm is infectious (made my day!:-). Also, very encouraging to hear your positive feedback on Buzzbnk.


Val 28 March 2011 - 21:16

I've heard about this project for a while now, it seems incredibly well organised, publicised and definately includes a drop of genius. It's a new logistics model that has to succeed! I'm proud to sponsor it, and so pleased it's using Buzzbnk to crowd fund, perfect people power.

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About the organisation

Vision and mission

Our vision is to save lives in the developing world – particularly children - by ‘piggy-backing’ on corporate distribution channels to get simple medicines to remote places.

Geographical coverage


Our track record

We’ve already won the support of international experts on global health, key corporate partners, and frontline organisations, an award from UnLtd and a listing in the prestigious Buckminster Fuller Challenge global Ideas Bank.

Who do we help?

We will create better health and life chances for children, families and communities in the countries where we operate. And we will raise awareness of and engage young people in the UK and western world on global issues, sustainable design, new media and empowerment and ethical consumption.

How do we deliver this?

Our approach will include: - Innovation and consultancy on new CSR opportunities for corporates - Brokering cross sector partnerships to deliver social products in the developing world - Innovation in logistics systems and processes to meet needs of all parties - Design of fun, educational and ‘statement’ merchandising products (based on AidPod concept) - Awareness and educational workshops with young people.

Awards And Recognitions

Our founder, Simon Berry has been: - Selected as one of Honda’s ‘Cultural Engineers’, May 2010 - a Semi-finalist in Buckminster Fuller Challenge, 2010 and included in their Ideas Bank - Selected as one of the first ever international G 20 Bloggers, G20 Summit, 2009 - Nominated for New Statesman New Media Awards, 2007 and 2008; national finalist in 2007. - Awarded Social Entrepreneur of The Year (Runner-up) in AIB Business Enterprise Awards 2006