What is the social/environmental problem/issue that this project will address?
Local communities need to celebrate and come together and Streatham Festival is the biggest free event in the area. We all need ways to enjoy the arts and get involved in activities – these things make our communities stronger. The festival provides a platform for local artists to be seen alongside national artists, and this attracts visitors and spending to the area. These factors all contribute to make Streatham a better place for everyone to live, work and enjoy.
Can you give us some statistics on this problem?
We surveyed 200 people at the festival last year:
32% were visiting from outside the Streatham area and came specifically to see the festival.
78% said ‘more than before, I think the area is a good place for arts and culture’.
93% said they were more likely to attend similar events in future.
95% said ‘more than before, I think there is a strong sense of community in the area’.
82% spent up to £20 on food & drink
18% spent between £20 and £50 per day
What is your solution?
We make sure that as many people as possible are invited to participate in the festival – from artists to poets, businesses to families and many more. We focus on the best local talent and shout loudly about all the things that are great about Streatham. We ensure there is always a big, free outdoor event with something to enjoy for the whole family, welcome to Streatham UnCommon!.
How will you deliver this?
The 2014 festival theme is ‘Street of My Imagination’. To celebrate this we will create a series of fantastical ‘streets’ on the common. Expect to see Musical Avenue, Eat Street with food from round the world, meet local organisations on ‘Community Street’ and ride the land train up and down the hill. Now we need your help to bring some great art to the event...
Enter into the Imaginarium and explore the hidden stories of Alice in Wonderland’s unsung heroes. Shrink to the eye-view of a hedgehog about to become a croquet ball and a dormouse stirring up a storm in a teapot. Sit on astro-turf chairs in a floating Mad Hatter’s tea party, a chess board with plants as chess pieces, hanging birdcages with imprisoned roses, a croquet table with giant flowers and a beach captured within a suitcase.
Can you help us make ‘Not the Same Street’? Free workshops will allow you to try your hand at creating the street of YOUR imagination and add it to a giant installation. Will it be a futuristic house or a street lined with candy floss trees?
Visit our Pop Up Gallery featuring new work by 5 up and coming artists from The Old Gasworks. See a variety of painting styles from Emily Pennock, Sarah Lewis, Antonia Barclay and Dawn Reader.