Ambitious community project to record and celebrate the social history of Herefordshire.

by Catcher Media Social CIC

About the project


Tipping Point £2,500
FINAL GOAL £10,000
tipping point
In-kind donations range from drinks to office supplies. We even accept homemade cakes. See what else we need!
tipping point
25 hrs
In-kind donations range from drinks to office supplies. We even accept homemade cakes. See what else we need!

More about the project

What is the social/environmental problem/issue that this project will address?

  • Importance of recording on video first-hand experience of the social history, the photos represent, before people are too frail or die.
  • Lack of cataloguing and access to 5,000 important Herefordshire photographs from 1950s-1980s.
  • Opportunities to appreciate heritage and culture in a rural county with high social deprivation levels.
  • Lack of career pathways for mainstream and disadvantaged community groups.
  • Lack of tolerance for diversity in rural areas.
  • Rural isolation of both young and old.
  • School-children lack of knowledge about their local heritage/social history.
  • Lack of awareness about important local archive and heritage services.

Can you give us some statistics on this problem?

(1) To offset rural isolation and encourage social interaction.

Herefordshire is a predominantly rural county, with the 4th lowest overall population density in England at 84 people per sq km. Within the 25% most deprived in England in terms of geographical barriers to services.

 (2) To offset the lack of services and training opportunities for Herefordshire people by offering training to learn new skills.

  • 17 areas in the county are amongst the 25% most deprived in England in terms of Adult Skills.
  • 19 areas in the county are amongst the 25% most deprived in England in terms of Children and Young People’s Education and Skills.

(3) Offer opportunities to promote tolerance and understanding between communities

Herefordshire has a relatively small, but growing, Black, Asian and Minority Ethnic (BAME) population. - The county's BAME population has more than doubled over the decade. The largest single group is 'white: other than British or Irish' and it is likely that many are Polish. Rural areas can struggle to cope with changes in diversity. For example, signs in Hereford being changed to 'Welcome to Poland'

What is your solution?

  • Cataloguing, digitisation and public internet access of images through Herefordshire Archive and Records Service and Herefordshire Libraries websites.
  • Research, audio and video interviews of 100+ Herefordshire citizens.
  • 5 oral history films to tour the county (esp. isolated areas) and to include Q&A sessions to bring people together and share stories.
  • Photographic exhibitions and workshops.
  • GPS enabled mobile App to encourage engagement with heritage.
  • Promotion of Archive and Libraries services.
  • Reminiscence sessions with older people centre.
  • Working with diverse groups such as homeless young people, migrant workers, showmen, Romany people, students and older people to explore, interpret and share heritage.
  • Offering volunteer, training and paid internships in creative/heritage.
  • Provide employment for local heritage and media specialists.
  • Awareness-raising about important local heritage and archive services.
  • Media and heritage workshops with school-children to explore their local heritage esp. new Herefordshire Archive and Records Centre building, Herefordshire Libraries new website: and local history societies.
  • Creation of education packs with school-teachers.

How will you deliver this?

The project builds on from the tremendous success of a previous community media and heritage project called Chewing The Cud: Memories of Hereford’s old Livestock market. See:

 “There has been a strong consensus that it has contributed significantly to recording a part of Herefordshire’s heritage." (External evaluation 2015)

“Excellent production - hope to see more work from this team.”  “Can’t wait to see Son of Cud!” “Herefordshire is lucky to have you”(Q&A feedback 2014).

For this project 3,000+ people attended public screenings, (45 so far) many in rural areas. 2 trainees said working on the project was a ‘major factor’ in being accepted on film-making degrees. 700+ DVDs were distributed free to libraries and schools, and sold to individuals. Website: 19,000 views with 4,500 visitors. Video clips: 1,700 views. The project was featured on BBC Radio 4 Midweek and Farming Today, BBC Midlands Today, Hereford Times, BBC Hereford and Worcester radio.

A similar working method and team will be engaged to deliver the project. A detailed activity plan has been drafted with precise schedules and targets. We have secured £28,200 Heritage Lottery Fund development funding and £10,000 of match-funding will ensure we are in a position to apply in summer 2016 for Stage 2 delivery funding. We will be scrutinised and supported by Heritage Lottery Fund throughout the lifetime of the project. All money raised will be spent directly on the project costs.

We will work with our project partners who include Herefordshire Libraries, Herefordshire Collections and Archives Service and Herefordshire Learning and Achievement Service. We have funding from Heritage Lottery Fund, Hereford City Council, The Beaumont Trust. Our supporters include Borderlines Film festival, Keith James, Derek Foxton (both former associates of Derek Evans), Hopshires Fownhope Parish Council, SHYPP (supported housing for young people), Hereford College of Arts, Hereford Sixth Form College, The Showmans Guild, Hereford Football Club and The Chancellor of Hereford Cathedral. 

Get involved

Here are some great ways to get involved with the project and help out. If you have...
  • 2 minutes
    Please send the buzzbnk project link to your friends with a recommendation to support us.
  • 5 minutes
    Email us for regular project updates. Like us on
  • 15 minutes
    Tell your friends about us. Subscribe to our website. Follow our Twitter feed @CatcherMedia.
  • 30 minutes
    Visit and comment on our project blog. Find some old photos or video related to the project and contact us.
  • A few hours
    Help us at a screening or exhibition. You’ll meet some great people and see interesting work.
  • Regular time commitment
    We’re always interested in working with new people. There are many volunteer roles if you are in the Herefordshire or surrounding areas. Or get some film-making or oral history training. Within reason, travel expenses can be paid.

Share your comments

Opinions and comments mentioned on the FundIt.Buzz website are the personal views of individual contributors. FundIt.Buzz takes no responsibility for these views. However if you find something that you think does not meet our guidelines you can report it to
Julia Goldsmith 29 April 2016 - 21:45

Glad to see we have reached our tipping point which means the money donated all goes into the next stage of the project. We have had a few offline donations as well so thanks to everyone for their generous support.

Julia Goldsmith 04 February 2016 - 18:49

Thanks to our first five supporters - happy to have you on board

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About the organisation

Vision and mission

Catcher Media are an award-winning media company whose values are rooted in community, participation and creativity. Based in Herefordshire, we have worked for 20 years enabling children and adults to participate in exciting, hands-on media projects with a strong social ethos.

Geographical coverage

Within local community (including local council)

Our track record

Based in Herefordshire, and working widely in the West Midlands, Catcher have also worked in Europe, Southern India and most recently Malawi in southeast Africa. We have a diverse range of project partners including The Welsh Assembly, NHS, Open University, The Justice Service, FSA, DFID, Centro, NCB, Age Concern, Concern Universal and Herefordshire Council.

Who do we help?

We provide people with opportunities to participate in hands-on and exciting face-to-face media projects, enabling them to become active, well-skilled and responsible citizens in their use of digital media, mobile devices and social media. We have worked with mainstream and disadvantaged children and young people, young offenders, homeless young people, academics, researchers, special needs groups, older people and many more.

How do we deliver this?

Groups work with digital practitioners to gain a voice, improve personal and social skills, receive media training and contribute to creating positive social change.

Awards And Recognitions won a national sexual health award, representing a 10 years working relationship with NHS Walsall and Walsall Council creative Development Team. See: