What is the social/environmental problem/issue that this project will address?
Increase in Loneliness / Mental illness:
Loneliness, social anxiety and depression have exploded in today’s generation with the increase of social media bringing the decline of people forming deep and meaningful relationships. Our aim is to expand our ethos from our shop in Sketty that aims to combat this. With a primary focus on developing relationships with our customers we have witnessed a staggering number of people find refuge, solace, healing and friendships through the strategy of one store that simply aims to form relationship with each and every customer. We do this day in, day out as part of our work as well as hosting free evening meal’s for our regulars to get to know the team and directors on a deeper level.
With the increase of fear and mistrust in our society regarding dodgy business operators, tax evasion and our current political system, we really want to establish a brand that people can trust, that is transparent in all their operations and where people can actually feel good about where their money is going. We want people to know that when they simply buy a coffee in Square Peg they are making a difference and are truly giving back to their community – and that’s something they can walk away feeling good about.
Can you give us some statistics on this problem?
“1 in 6 people in the UK will experience mental health problems each week.” That means as a shop we have contact with approx. 50 people everyday that may be going through some form of mental health problem.
“By 2020 there will be no more grants for charities – it will destroy communities”
Lack of funding for charities:
As a Non-Profit our financial model splits all of our profits between 2 local charities. Currently our Sketty store has seen approximately £7000 in our first 2 years of business distributed to our 2 supported charities (Zac’s Place – Homeless shelter & Children of Hope Kenya). This has been the difference to them being able to pay staff and see children directly rescued from the streets of Nairobi.
Lack of local, ethical and high quality consumer produce:
We currently (and will continue to) deliver the highest quality coffee that can be sourced from around the world. We currently deal with the highest quality coffee roasters across Europe (The Barn, Ozone, Square Mile, Clifton) as well as supporting local roasters such as Manumit (a coffee roaster in Cardiff that employs people leaving the world of human trafficking). A big way in how we invest our money back into local community is through buying locally from producers and suppliers such as Little Valley Bakery, Get Fresh, Olive and Oils and Tucker’s Butcher. We actively look to source the best from the great array of local independents our community in Swansea has to offer.
What is your solution?
Our new shop allows us to expand on what is working already in the Sketty community - in helping develop relationships and establish a community hub, fund more local charity work and deliver more high quality food and coffee spaces that showcase the best local produce in the Swansea community.
How will you deliver this?
By using the same team of directors and management to establish the principles of our Sketty store - we aim to replicate the success of the business model that gives back to the community in profits (being a non-profit company), quality (through our buying policies with quality, local suppliers) and love (through the training of our staff force to primarily focus on establishing relationships with our customers).