Fiona Marshall - Village Capital London 2011 Fellow

by Hub Venture Labs

About the project


Tipping Point £1,000
Program Participation £2,800
tipping point
In-kind donations range from drinks to office supplies. We even accept homemade cakes. See what else we need!
tipping point
25 hrs
In-kind donations range from drinks to office supplies. We even accept homemade cakes. See what else we need!

More about the project

What is the social/environmental problem/issue that this project will address?
This project will address issues of unemployment and all the social problems associated with it. It will help create a fairer distribution of wealth and be more sustainable. It will value people and skills as if people matter. It will address the environmental problem of pollution caused by distributing goods from thousands of miles away and save valuable non renewable resources.
Can you give us some statistics on this problem?
There are 2.5 million unemployed in the UK, there are regular news articles concerning social unrest, we have a prison population at a record high of 90,000 . We have a national debt of £900 billion, the gap between rich and poor has never been higher. We have a trade import deficit of £8.5 billion.
What is your solution?
Our solution is to get more people in the UK making products and to promote those already involved in small-scale production. The social impact could be huge. We have launched 2 websites, and and have more than 200 registered artisans.
How will you deliver this?
At the moment it is a one woman band, but am hoping to expand soon. We have thousands of customers who have bought from our artisans and hundreds of artisans selling thousands of products. In order to expand, we are looking into key partnerships to help artisans expand their own businesses.

Get involved

Here are some great ways to get involved with the project and help out. If you have...
  • 2 minutes
    Follow us on twitter and facebook: NOT MASS PRODUCED TASTIA
  • 5 minutes
    Tell friends and family about our campaign
  • 15 minutes
    Visit our websites at and and check out the great work being produced!
  • 30 minutes
    Research the issues involved and become more aware of the effects of globalisation.
  • A few hours
    Check out and join various campaigns such as ‘not in my cuppa’, Hugh’s fish fight and ‘not in my banger’.
  • Regular time commitment
    If you can volunteer your services this would be a help – we need to get this mission message out to journalists, bloggers, consumers, campaigners and fundraisers.

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About the organisation

Vision and mission

Village Capital is an incubator program, started in 2010, which has been run in New Orleans, Boulder, Mumbai and San Francisco. It has been cited as "#1 Trend to Watch in 2010" on; featured in Wall Street Journal, Inc. Magazine and Beyond Profit. So far, the program has incubated 82 entrepreneurs selected from over 500 applications. The first European Village Capital, being launched by Hub Venture Labs, will be a twelve week program designed for entrepreneurs to accelerate their for profit social businesses. In workshops focused on fundraising, marketing and designing for impact the 10 participants will develop the core skills needed to attract investment and scale their businesses as well as receiving mentoring and coaching from our team of experienced advisors. At the heart of Village Capital lies the belief that entrepreneurs benefit from building peer networks for review and support. The program culminates in peers selecting two entrepreneurs that receive investment prizes of £50,000 each. The Village Capital London 2011 programme is supported by: SANGHATA GLOBAL Championing Innovations at the Frontier Sanghata Institute for Social Entrepreneurship and Investment is a non-profit organization that advances enterprise development and raises living standards for people in the low-income areas of the world. It does so by facilitating association between enterprising people, management talents and investors, and it follows through to champion and support selected initiatives with financial and technical assistance.

Geographical coverage

Within UK