Help expand an ethical, organic skincare range


About the project


First milestone £2,150
tipping point
In-kind donations range from drinks to office supplies. We even accept homemade cakes. See what else we need!
tipping point
25 hrs
In-kind donations range from drinks to office supplies. We even accept homemade cakes. See what else we need!

More about the project

What is the social/environmental problem/issue that this project will address?
Synthetic chemicals in cosmetics are transferred through the skin to the blood stream, but not many people know that. Women have 40% more chemical residues in their bodies than men. Is it because they use more cosmetic products? With powerful companies monopolising the cosmetic industry, it’s difficult to unravel what’s really going on. Our mission is to raise awareness and understanding of the potential risk amongst consumers so they feel they can ask for clarity in cosmetic regulation. We would like to see a shift in attitudes that is similar to campaigns against fur trade or laboratory testing on animals. We would like to see the major players in the industry revising the ingredients that they are using, by making healthier choices for the consumers.
Can you give us some statistics on this problem?
Research shows that women put daily approx 515 chemicals on their bodies. Over 5,000 chemicals have entered daily use since WWII, many of them found in the products we use every day to clean and beautify our bodies and our homes. Skin allergies are often triggered by the use of harsh chemicals on the skin, and as many as 6 million people, or 1 in 5 children and 1 in 10 adults, suffer from allergies in the UK. Research of University of Reading of 20 different human breast tumours shows traces of parabens in every sample demonstrating that between 20 and 60% of parabens may be absorbed into the body. According to research by Cancer Research UK, lifestyle changes could prevent 40% of cancers.
What is your solution?
To actively campaign for the following actions within the cosmetic industry: 1. Clear definitions of “natural cosmetics” and “organic cosmetics” and agreed compliance criteria across the industry. 2. Clear labelling with transparency of ingredients, including true percentages of organic certified ingredients. 3. Use of the word “organic” be only permitted with legitimate certification. 4. That women be made aware of current scientific research on synthetic ingredients in mainstream cosmetics and their potential damaging effects on health
How will you deliver this?
We are planning to educate and build advocacy among women in key positions in government, women’s organisations and the media to campaign for transparent regulation in the cosmetic industry. We aim to increase public recognition and widespread understanding of the issue, to create desire and momentum for change. By raising the issue of dangerous toxic chemicals to women and campaigning for a safer cosmetic world, we expect to appeal to women’s hearts and minds. In doing this, we will create a new business model - that of a socially aware campaigning brand that is still premium and indulgent. We will have succeeded when women are choosing Gaiavita because it makes them feel good on every level, feeling beautiful and feeling healthy.

Get involved

Here are some great ways to get involved with the project and help out. If you have...
  • 2 minutes
    Donate via Buzzbnk and follow us on Twitter @Gaia_vita
  • 5 minutes
    Share our story and passion with your friends
  • 15 minutes
    Browse our website and buy our organic Skin Care as a safe and healthy choice.
  • 30 minutes
    Comment and tweet about social and environmental issues. Blog about us and what you think of GAIAVITA’s philosophy.
  • A few hours
    Become GAIAVITA’s ambassador to raise awareness about health benefits of Organic Cosmetics.
  • Regular time commitment
    Contact us to help us to articulate our mission on social media.

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About the organisation

Vision and mission

Our mission and philosophy is founded on core principles of responsibility, integrity, transparency and quality. We are committed to providing competent, professional advice and to campaigning and spreading an awareness of the benefits of organic products in the category. We believe that the customer should have the power of knowledge in deciding what to buy. We strongly believe that ecological responsibility should be a prerequisite for every luxury brand on the market, not just a unique selling point of so-called ‘Eco brands’. We want to make ethical trendy! Our values and beliefs underpin all our decision making, from sourcing organic or fair trade ingredients to choosing fully sustainable and recyclable packaging.

Geographical coverage


Who do we help?

We help women, when choosing skincare, to make better choices for their longterm health. Women are the target of multibillion advertising campaigns by big players who often consciously ignore the potential risks to health in many current ingredients in skincare. Gaiavita Skin Care works intelligently with all types of skin to correct the signs of ageing, showing visible signs of healing, balance, radiance and younger look so women feel better about themselves. GAIAVITA Skin Care is designed for women who are conscious about the purity of what they put on their skin without compromising on quality or results.

How do we deliver this?

We use only pure organic ingredients. Our laboratory combines scientific expertise with traditional knowledge of herbs and proven remedies. Our skincare products are made by hand. Our products all have organic accreditation. We are passionate about what we do and will communicate with our customers and stakeholders with honesty and transparency, so we contribute to making the world a better, more beautiful place!