The ethical supermarket for everyone

by hiSbe Food C.I.C.
Rewards

About the project

Goals

Tipping Point £10,000
2nd Milestone £20,000
Final Milestone £30,000
£30,820
tipping point
£30.000
20%
In-kind donations range from drinks to office supplies. We even accept homemade cakes. See what else we need!
tipping point
25 hrs
12hrs
In-kind donations range from drinks to office supplies. We even accept homemade cakes. See what else we need!

More about the project

What is the social/environmental problem/issue that this project will address?
SUPERMARKETS THAT PUT PROFIT BEFORE PEOPLE. hiSbe thinks supermarkets are putting profit before people and doing business in an irresponsible way that affects our health, communities, the planet and the people & animals we share it with. Who really wants to see thousands of trolleys-full of food thrown away every day? Who wants to see fruit and veg flown all around the world and driven all over the country unnecessarily? Who wants workers abroad being exploited? Who wants to see British farmers put out of work? Who wants animals reared for meat to suffer unnecessarily in cruel intensive factory farming conditions? Nobody! Yet these practices have become widespread in the food industry and bad food has become the norm.
Can you give us some statistics on this problem?
We follow credible experts on the issues in the food industry and direct people to their work. Here are some links to the reports, resources and statistics on our broken food system and solutions to fix it. Compassion In World Farming: http://www.raw.info/evidence Oxfam: http://www.oxfam.org.uk/get-involved/campaign-with-us/our-campaigns/grow Food Ethics Council: http://www.foodethicscouncil.org/publications Sustainable Food Trust: http://www.sustainablefoodtrust.org/category/good-science/research/ The Soil Association: http://www.soilassociation.org/aboutus/whatwedo/ourreports Fairtrade Foundation: http://www.fairtrade.org.uk/resources/reports_and_briefing_papers.aspx
What is your solution?
MAKE GOOD FOOD NORMAL AND AFFORDABLE hiSbe Food exists to promote and provide access to good food, so that many more people can afford it. By “good food” we mean products that are as local, healthy, natural, sustainable, GM and pesticide free, fairly traded, high welfare, seasonal, minimally packaged, ethically produced and thoughtfully sourced as possible. This is just the stuff we should all be eating for a healthier food system, a healthier society and a healthier planet. Yes, some of this good food can be more expensive to make and require more planning than the cheap processed or mass-produced food we are used to. But in this day and age we think supermarkets have a responsibility to work out ways of making this kind of food more affordable for as many people as possible, so that’s what we’re doing.
How will you deliver this?
SELL GOOD, EVERYDAY FOOD. We’ll stock only the good stuff, so customers know everything has been responsibly, ethically and thoughtfully sourced. We’re not another health-food or whole-food store; we’re talking about normal food that people on average incomes and everyday diets buy! EXPLAIN WHAT GOOD FOOD IS, SIMPLY. We’ve created hiSbe’s 8 Everyday Choices to help people make good food choices and we’re using them around the store to organise the products into clear sections and give customers relevant and helpful information about the food. CHARGE AND PAY WHAT’S FAIR. Our goal is to make a healthy profit, whilst pledging to put people first. That’s why hiSbe Food is legally incorporated as a C.I.C, a “Community Interest Company” and commits to putting People BEFORE Profit. hiSbe’s Fair Price Promise will show customers where their money goes. The store will display clear information showing that a fair price has been paid to suppliers and a fair profit margin has been added, resulting in the fairest price possible for shoppers. HAVE A DIFFERENT LOOK AND FEEL. Shopping at a hiSbe store will be different to farmers markets, health-food stores and supermarkets. We will use unconventional design, interactive information points, helpful staff and a sense of fun to explain what good food is and make it accessible for everyday people. INCUBATE OTHER FOOD BUSINESSES. Healthy hot and cold ready meals and food on the go will be provided by fledgling food businesses that rent “pods” in our store. The pods will be offered as a concession to business owners aligned with hiSbe’s 8 Everyday Choices. In this way, hiSbe Food will “incubate” new businesses and use the revenue from these pods to help pay store overheads, giving us the flexibility to reduce food prices for customers.

Get involved

Here are some great ways to get involved with the project and help out. If you have...
  • 2 minutes
    Tell someone about it; maybe a friend or family member, colleague or neighbour.
  • 5 minutes
    Tell someone about it; maybe a friend or family member, colleague or neighbour. Share the Buzzbnk page or the video to your Facebook wall and encourage friends to read it.
  • 15 minutes
    Tell someone about it; maybe a friend or family member, colleague or neighbour. Share the Buzzbnk page or the video to your Facebook wall and encourage friends to read it. Tweet about it.
  • 30 minutes
    Send links to the Buzzbnk page to everyone in your address book. Tell people about it; friends or family members, colleagues or neighbours. Share the Buzzbnk page or the video to your Facebook wall and encourage friends to read it.
  • A few hours
    All of the above and write a blog about it and post it. Share the blog through your social media networks and to everyone in your address book.
  • Regular time commitment
    Regularly repeat these things for us… it’s all about reaching as many people as possible!

Share your comments

Opinions and comments mentioned on the FundIt.Buzz website are the personal views of individual contributors. FundIt.Buzz takes no responsibility for these views. However if you find something that you think does not meet our guidelines you can report it to hello@fundit.buzz.
Jerry Mandarin 02 July 2013 - 20:40

Am so happy you're only 300metres from me, I'm in & wish you all the very very best

buckleupshoes 01 July 2013 - 13:02

come on brighton.
conscience over convenience.

Richard Wakeham 27 June 2013 - 19:58

If anyone can make it happen you guys will. I wish you all the very best for the future. Good Luck.
Richard

Sean Handley 26 June 2013 - 10:15

Just backed you. Really lovely concept - I'm sure the community will get behind you!

Garee 13 June 2013 - 12:25

Well, I just backed it, so should you! :)

CarolineMayers 25 May 2013 - 07:38

Fantastic idea and I hope we get one in Norfolk too!

Barry Sugg 24 April 2013 - 18:09

I think it's a great idea. I'd only be sad if it detracted at all from the wonderful Infinity Foods already in Brighton for years. On the other hand, if it can draw in a new and wider customer base attracted to ethical food production and sales then it's worth doing.

Mike Dixon 20 April 2013 - 09:45

Sounds a Gr8 idea. I have just signed up and paid the £10. Best of luck!
Mike Dixon
Smoking Cessation Specialist
NHS Brighton & Hove

Lightnutrition 11 April 2013 - 14:34

As a local nutritionist and having studied environmental chemistry at Sussex, I am aware of the negative environmental impact of food miles and very interested in food sustainability so I think this is just brilliant! Thank you. Let's have a HiSbe on every other street instead of a Horse-co!

Just bought me a share and shared!

Kelly Dibbert of Light Nutrition, Brighton

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About the organisation

Geographical coverage

Within a city/shire